WhatsApp Business API
Confirmations, reminders and support where your customers already are.
What it covers
WhatsApp Cloud API set up and wired into your product: template messages, OTPs, order and payment notifications, support workflows and delivery tracking. Includes the Meta configuration that usually stalls projects.
- Meta Business and WhatsApp Cloud API setup
- Template messages: design, submission and approval
- OTP and transactional notifications
- Order, booking and payment notifications
- Inbound message webhooks and support workflows
- Delivery and read-status tracking, CRM sync
The hard parts, handled.
Anyone can get the happy path working. These are the parts that decide whether it holds up in production.
- 01
Template approval
Templates get rejected for small wording and category mistakes. We write them to Meta's rules and know which category to file them under.
- 02
The 24-hour window
Free-form replies are only allowed inside the customer-service window. Your flows are designed around that rule from the start.
- 03
Status you can trust
sent → delivered → read, stored per message, with failures surfaced so a missed confirmation can fall back to SMS or email.
- 1
Event
booking.confirmed in your app
- 2
Template
booking_confirmation_v2 + params
- 3
Cloud API
POST /messages → wamid
- 4
Status
sent → delivered → read webhooks
- 5
Fallback
SMS / email if failed
Questions
Not necessarily. Meta's Cloud API can be used directly. A BSP makes sense if your team wants their inbox and broadcast tools. We'll help you choose.
Business verification and template approval are the slow steps, and Meta sets the pace for those. The integration itself is usually days, not weeks.
Got something to build?
Three short questions. No twenty-field questionnaire, no sales call before we've even read your brief.
- Reply
- Within one working day
- Then
- A 30-minute call, then a written scope and fixed price
- Prefer email?
- hello@bookmyfrontend.com